MON – SAT – 10am-5pm
SUNDAY – 10am – 4pm


1 School Yard, Guild Street, Burton-on-Trent, DE14 1NB

Tel: 01283 565417



Brides-to-be have you heard?  WED4LESS OUTLET of Burton Upon Trent are one of the biggest wedding dress outlets in the Midlands. We have a huge selection of stunning latest design new wedding dresses in sizes 6-32, you will be sure to find the one from the thousands we have available to try on.


Our Burton Upon Trent Outlet has hundreds of stunning discounted wedding dresses, many by top well known labels. All our bridal gowns are at great prices to you and available for you to try on and take away the very same day!



We work very differently to the usual bridal shops, and the way you buy your wedding dress here is very different too. There are no nail biting months of worry whilst awaiting your wedding dress arrival and wondering whether it is going to be as you ordered.



A wedding dress can look very different to the shop sample you tried on when it arrives, especially if you did not try the dress on in your size and have had further alterations. With us, you can rest assured your dress will be perfect for your wedding day. If you fall in love with it, the one you try is the one you buy. Its that simple!


We operate a very happy stress free zone policy, one that is relaxed and enjoyable but with high standards of customer service, quality and care, exactly as you would expect when shopping for the most important dress you are ever going to wear.



We have such a huge selection of stunning new wedding dresses in sizes 6-32, you are sure to find the one. We have one of the biggest collections of plus size  wedding dresses in the UK! Our amazing team will offer their knowledge, expertise and friendly guidance.





Our sole aim is to offer our brides an unbeatable top class service whilst giving the chance to purchase a stunning wedding dress at a fraction of the usual price. Many of our stunning wedding dresses are by top end well known labels but without the top end price tag. Just because we are an outlet don’t think you won’t get the service! With us you will probably have the best service out of all the shops you have visited, and see the best dresses at the best prices!  We have all you could ever want and more besides!


We offer amazing discounts with wedding dresses starting from just £199! We like to keep things quite relaxed and stress free therefore do not operate an appointment system, you are very welcome to just call in at any time to suit you and try on as many dresses as you like.


Why not pay a visit yourself? So many of our brides comment on how incredible our outlet and service is, our Facebook reviews speak for themselves.


Should you require any alterations to your gown, we have a long list of experienced seamstresses in most areas too! Take a look at a very small collection of our gowns here. Please note not all our gowns feature and many more await your visit in store Our Fabulous Wedding Dresses  are around £199-£699.



Get to know our amazing team before your visit!



I joined the team in 2014 as a part-time sales assistant and have since progressed to store manager. My progression was driven by my passion, determination, and love for the company. I love all things wedding and fashion, but for me, the best part of the job is seeing a satisfied bride say “yes to the dress” and being part of their special day.



Since joining the company I have thoroughly enjoyed building friendships and being a huge part of any brides big day! Seeing the brides faces when we find the perfect dress is for me, the best part of the job. I have worked hard and progressed within the company to become the Training Ambassador, which i thoroughly enjoy. Training the teams to help more brides find their dress has been lovely.



Hi, I’m Katie G from the Burton store. I have been with the company since June 2019 and absolutely love working here. Since i was a child i have been all things bridal so being able to help brides find their dream dress and work alongside a fantastic team is a dream come true.



I love hearing about the bride’s plan for her big day, and I truly care for each bride as she finds her dream dress! I feel it is important to offer a relaxed yet professional atmosphere to help every bride feel comfortable and confident. Coming from a fashion and textile background I can always offer good advice and explain how a dress can be tailored to the bride.