Thank you for choosing WED4LESS to be part of your special day, we are so happy you have arrived here at our Bride Guide, a helpful insight in to how WED4LESS can help you find the dress of your dreams at one of our stores. We’ve also listed some FAQs at the bottom of this page if you need more information. Happy reading!

Being an outlet, we stock a huge number of gowns, some of them ‘One Offs” and so it is very difficult to supply pictures of each gown as they may sell before we get the chance to upload them, we have some pretty amazing gowns at all times! Our Facebook, website and social media channels are all updated as soon as possible with new arrivals.

As we are an outlet the prices can vary on a daily basis. Currently we have wedding dresses from around £99 to £699. We have many brand new wedding dresses by some of the biggest names in bridal design, you can save hundreds of pounds on these one off gowns!

We understand you may be feeling a little bit nervous when you first arrive, but feel sure you will soon start to relax when you meet our friendly team who will greet you with the warmest of welcomes. Looking for your wedding dress is exciting but also a big deal, our aim is to make it one of the best shopping experiences you have ever had.
Our experienced bridal consultants offer you a one on one personal service like no other. Firstly it will be explained to you how the store runs, you can try on as many gowns as you like but we usually like to start with four, just to see what sort of styles you are looking for. You will find we are not pushy sales people, your consultant will simply assist you to get into the dresses you have chosen. She is very knowledgeable of all our products and will offer you fabulous bridal accessories that she knows will look amazing with the dresses you are trying, plus probably chat to you too about all things weddings!

We have some truly fabulous wedding accessories from bridal veils, tiaras, hair pieces, bridal belts, to shrugs and jackets to complete your look. Accessories are available to view here.

As much as we would love to say yes, due to the fact that bridal gowns are such delicate, precious items we do have a policy of no food or drinks in our stores. We know how momentous this occasion is for you and even without the fizz, we feel sure we will make your shopping event at Wed4less very special for you. All of our outlets have some lovely venues close by so if you’d like to go somewhere for a celebratory drink, afternoon tea or lunch, just ask your bridal consultant, she will be able to give you directions. 

Please see the store locations page for details

You are welcome to come and visit us anytime and you do not need to make a appointment as we do not operate a appointment system. We are open every day including all bank holidays except Easter Sunday, Christmas Day and Boxing Day. Please see our store locations page for opening hours. Please ensure you look at the opening times that are relevant to your local outlet.

We pride ourselves in having some of the highest quality bridal gowns. There is no compromise made on the materials used, or the quality in manufacturing of the wedding dresses and prom dresses we sell.

We have a huge range of wedding dresses many by well-known labels in many different styles and sizes. From A-line to empire, fishtail to princess gowns we have a fantastic choice waiting to be tried on. We also have our own brand labels. We are sure you will feel spoilt for choice!
We stock our exclusive collections;
LA PREMIERE BRIDE- Limited Edition Label (sizes 4-30)
BEAUX BRIDE – Traditionally Elegant Gowns (sizes 4-14)
ROSE AMELIA – Curvy & Beautiful Gowns (sizes 16-30)
MILLESIME BRIDE – Vintage & Edgy Gowns (sizes 6-24)
HEART NOUVEAU – Contemporary Label (sizes 4-24)
LUVIDUVI is our beautiful wedding accessories label, plus we have one-off gowns by some of the biggest names in wedding dresses


Your personal fitting room is large and luxurious. Each room has a lovely big mirror and somewhere to hang your clothes. Your friendly bridal consultant will assist you in the fitting room with getting into and out of the dresses you have chosen to try on.

Choosing a wedding dress that is right for you is a special occasion, one that is often shared with close friends and/or family. There is no set limit on the number of people you can bring with you as this is your personal preference and we would never say how many you should bring along with you; however we would advise that too many people can lead to many different opinions which may make it more difficult for you to find that perfect dress and make your own decision. Lots of brides ask us if they can bring their children along, of course you can!

We accept payment from all major credit and debit cards. Additionally cash is also accepted. We do not accept cheques.

Occasionally there may be some slight alterations to be made. We have a full list of superb highly reccommended alteration services that we have used for many years and have worked with for a long time, remember if you are using these reccommended services you are paying direct to them cutting out the middleman and so saving again!